Happy thursday! Very excited to be sharing the new video and single for "Telephone" the sixth track off of Fitness' upcoming record Full Well. You can see the video below, and the song is available to stream wherever streams are strum. The video was produced and directed by Devin Murphy-Hopp.
We're absolutely thrilled to welcome Edmonton, Alberta band Fitness to the label and announce their upcoming record Full Well out March 5th, 2021. The first single and video premiered Friday via Cups and Cakes Pod. You can watch below, and read the premiere here.
Placing cerebral and impassioned lyrics over a dynamic and discordant instrumental bedrock, Edmonton, Alberta’s Fitness emerged with their debut album -ing in February of 2018. Gaining attention for their unique sound, which incorporated wiry guitar progressions, melodic bass work, off kilter drum lines, and surreal takes on masculinity, self-image, and belonging, the band developed a small following in Canada. Charting on college radio from coast to coast, the album ended the year as the third most played record on Edmonton’s CJSR.
On Full Well the band shifts to a more polished sound while retaining their brand of eccentric art-punk. This is an album about coming to terms with the limits of one’s understanding. Informed by a close family member’s manic episode, another family member’s deteriorating memory, the Hebrew bible, and a university graduation, the words grapple with the confusion induced by an increasingly complex and perplexing world. And although the words are sung with the fervent conviction of a street side sermon, it is a conviction that quickly reveals itself as hollow as the words devolve into contradiction, irony, and frustrated rambling. Fittingly, the instrumental foundation for these rambling lyrics shifts restlessly throughout Full Well as the band moves abruptly through time, tempo, and mood changes, never allowing the listener the comfort of knowing full well where they are, or where they may be going next. Full Well releases March 5, 2021.
We couldn't be more excited to be working on this electric record, and we're positive that this one is a hit.